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FitEgg.com is a site dedicated to triathlon gear reviews, including reviews of running gear, swimming equipment, and cycling products. Our readers depend on us for accurate, fair, and unbiased reviews of products they intend to purchase. The following demographics are from USAT:
Occupation
49% report white-collar jobs
19% report professional jobs such as doctor, lawyer or accountant
12% are students or education workers
12% are blue or gray collar workers
6% are government or military
Income
Average income: $126,000
12.9% have incomes under $50K
14.5% have incomes $50-74,999
16% have incomes $75-$99,999
23.4% have incomes $100-$149,999
12.1% have incomes $150-$199,999
8.4% have incomes $200-$299,999
5.5% have incomes over $300K
Spending (discretionary income)
50% of dollars spent on bikes and bike equipment
17% of dollars spent on race entry fees
8% of dollars on fitness clothing
11% of dollars on athletic shoes
$2,274 spent on bikes in past 12 months
$564 spent on race fees in past 12 months
$524 spent on bike equipment
$370 spent on training, running and athletic footwear
$277 spent on nutritional supplements
If you think your product would be useful to a group with these demographics, FitEgg.com is a great site to target with your advertising dollar.
Before considering advertising with FitEgg.com, please review our Disclosure page.
We have advertising space available on the home page, on individual posts, in the right sidebar, and the entire site. We also have advertising available in our RSS feed footer and in our newsletters.
Advertisers are asked to provide their own banners. If you do not have a banner, we have a trusted source for banner creation. Please inquire for more details about banner creation.
If you’re interested in advertising on FitEgg.com, please use this link to contact us for our rate card.
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