One of the great things about being in this business is getting our hands on new products before they are released to the public.
A few weeks after we received the test samples from Rokit Fuel, we received an unsolicited package in the mail with mysterious looking energy bars. We should have taken a few pictures of the bars, but needless to say, the were mysterious. Labeled Prototype and Sample, the bar didn’t have nutritional information or much detail, just a plain white wrapper and sticker.
About Rocket Fuel Booster Bars:
These bars are designed with the same basic idea as the rest of Rokit Fuel’s product line: combine whole foods and natural energy foods and deliver it with no preservatives and added chemicals. The upside of this is that you get a product with tons of great ingredients. The downside is these products generally have more fat than highly processed food. You can check out our previous reviews of Rokit Fuel’s Cereal and Rokit Fuel’s Energy Mix for more details.
These bars, according to Rokit Fuel’s site, “are designed to create all natural, whole foods energy that gives you a quick lift (nothing artificial or added caffeine), and sustained energy over time with just the right combination of carbs, protein, and fat. Like our cereal products, Rokit Fuel Booster Bars include bee pollen, maca root, gotu kola, and other all0natural, minimally processed ingredients. They have zero preservatives, artificial colors or flavors.
The bars have 360 calories each and between 17 and 18 grams of fat. They contain about 13% of your DV of carbs, 7 or 11 grams of protein, depending on flavor, and 24 or 26 grams of sugar. You can find the full nutritional stats here.
We only had two samples of these bars, so we’re hard pressed to provide an in depth review. But we can give you enough information to make a buying decision.
Both of our bars were covered in dark chocolate. Since the bars are now available in four flavors, we believe we sampled the Formula One in Chocolate and Straight up Peanut in Chocolate.
Both bars surprised us with high quality chocolate. We didn’t expect, though were pleasantly surprised, by the high quality chocolate. The dark chocolate was tasty and smooth without being bitter or waxy.
The actual bar was crammed with fruit and seeds. Checking the newly released nutritional information, we definitely noticed the dates, nuts, raisins, and seeds. We were happy to see chia seeds, one of our favorite nutritional finds.
The bars were both very moist. They weren’t tough or jerky-like as some other bars are. We liked the dried fruit so much that we recommended increasing the amount in each bar; some bites covered the fruit flavor with nuts and seeds.
The bars provide a quick boost with the chocolate and sustained energy from the fruit, nuts, and other complex nutrients. We found our samples to be a bit large; we’d like to see slightly smaller bars as we don’t like to fill up during workouts.
We really like these bars. They provide a tasty alternative to your standard energy bar. The lack of artificial ingredients is great idea; if you’ve ever competed in an endurance race or hiked for quite a while, you’ll know how much your body craves real food. As always, we’re cautious about a energy bar that includes more than 25% of our DV of fat and saturated fat. This is not a bar you should use after a 5K run, but if you’re competing in a long triathlon, marathon, long distance bike ride, or a full day of hiking or climbing, you shouldn’t see any negative nutritional impact from consuming these bars.